How the Audit Works
- Crawl & Render Our crawler follows internal links, respects robots.txt, and records each page’s final HTML, CSS, and JavaScript output.
- Benchmark Collected signals are mapped to seven audit pillars and measured against best practice thresholds from Google, W3C, and Core Web Vitals.
- Prioritise Issues are ranked by impact and effort so your team fixes what moves the needle first.
- Report Results appear in a live dashboard plus CSV and PDF exports. Each issue links to a plain language guide and official documentation.
What Our Audit Pillars Mean
ScanMySEO gives marketers clear insights without technical noise. We crawl every public page and sort findings into seven simple categories tied to real results: faster load times, better rankings, stronger security, and smoother accessibility. No fluff, no vague scores. Just what drives performance. Our system adds new checks quickly, so you stay ahead without breaking your budget.
| Pillar | Focus |
|---|---|
| Speed & Stability | How quickly each page opens and whether it stays steady on‑screen, with no oversized images or wasteful code. |
| Findability | Whether search engines can reach every page, follow links, and store them without dead ends or mixed signals. |
| Page Basics | Clear titles, headings, image labels and links that tell visitors (and Google) exactly what’s on the page. |
| Helpful & Trustworthy Content | Original, up‑to‑date information that cites an author or source and avoids thin or duplicated text. |
| Safety & Reliability | Secure HTTPS, valid certificates, and no broken links or hidden technical errors that could put users at risk. |
| Visitor Experience | A mobile‑friendly layout, no intrusive pop‑ups, and a clear structure so people can find what they need fast. |
| Compounding Problems | Pairs of issues that hurt more together (for example, heavy scripts on pages with weak internal links). |
Every Check Performed by ScanMySEO
Below is a breakdown of the checks included in a ScanMySEO audit. We only report what we find if a check isn’t in your report, it means no issue was found. These checks shape your site’s health score, which ranges from Poor to Excellent. The more issues found, the lower the score. Each check is weighted based on SEO best practice. A strong score means your site is fast, secure, accessible, and easy to use.
Performance
- Core Web Vitals (LCP / CLS / FID) health
- High TTFB & slow load‑time
- Large page/asset size, uncompressed or oversized images
- Heavy JS (200‑500 KB high, >500 KB excessive) & CSS usage
- Slow third‑party scripts, Flash content, missing viewport tag
- Redirect share >20 % or >2 chained hops
Crawlability & Indexation
robots.txtblocks/delays, XML sitemap gaps, orphan pages- Redirect chains/loops >3 hops, HTTPS mismatches, expired SSL
- Canonical, noindex, hreflang, URL normalisation and deep‑link issues
On‑Page SEO
- Title & meta description quality (missing, dupes, length)
- Heading structure, text‑to‑HTML ratio, structured data validity
- Breadcrumbs, image alt text, URL quality, internal linking health
Content Quality & E‑E‑A‑T
- Thin (<300 words) or duplicate content, readability, freshness (>365 days)
- Low internal link equity, missing EEAT signals & authoritative references
Security & Technical Integrity
- HTTPS coverage, SSL expiry, missing security headers
- Broken internal links, soft 404s, JS‑only navigation risks, Flash usage
User Experience
- Intrusive pop‑ups, mobile basics, readable structure
- Cumulative Layout Shift, confusing navigation or viewport config
Synergy Penalties
Extra weight applied when both signals below occur together:
- Excessive JS usage + poor internal linking
- Thin/low‑quality content + duplicate content
- Low text‑to‑HTML ratio + thin content
- Redirect chains + redirect loops
- Excessive redirects + slow TTFB
- Missing canonicals + duplicate titles/descriptions
Ready to See Your Own Results?
Start a free audit, get a prioritised to‑do list in minutes, and turn technical issues into traffic gains.
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