Complete website diagnostic

Every signal. Every check. One clear job sheet.

Think of ScanMySEO like putting a vehicle on a modern diagnostic rig. You give Cozmo the website, it reads the available signals, checks each system, records the evidence and shows the work that deserves attention. You do not need to know what a canonical tag is before you begin.

Start a free audit Explore every check
  • Evidence before warnings
  • Plain-English explanations
  • Human review remains final
Website intelligence onlineComplete catalogue
34Core finding familiesDeterministic crawl evidence
88Premium AI matrix checksSelected where applicable
1Report-grounded assistantAsk Cozmo for the next job

Catalogue counts describe the available system. Scope and evidence decide what applies to a specific page.

Simple outside. Rigorous underneath.

From website address to prioritised repair plan

Cozmo does not spray generic advice at every page. It first establishes the crawl boundary, captures the evidence it can genuinely observe, and then applies only the relevant rules. A check that is not applicable, unavailable or unsupported should not become a pretend fault.

For a mechanic: You enter the garage website. Cozmo can spot a broken booking link, a slow services page, unclear page titles, missing trust information and a mobile menu problem—then place the most useful repairs at the top.

Start to finish

The complete ScanMySEO inspection route

Each stage narrows uncertainty before the next stage adds interpretation.

  1. 01Set the scope

    Enter a public website you are authorised to analyse and, optionally, its sitemap.

  2. 02Confirm access

    Sign in, confirm the email and optionally personalise how findings are ordered and explained.

  3. 03Reserve capacity

    The exact included or PAYG allowance is reserved and the page cap becomes the crawl boundary.

  4. 04Discover pages

    Cozmo uses the start URL, internal links, sitemap evidence and supported robots instructions.

  5. 05Capture evidence

    Eligible pages are fetched and, where needed, rendered; final responses and page signals are recorded.

  6. 06Run core rules

    The 34 report families turn supported evidence into page and site-wide findings.

  7. 07AI Enhanced Audit

    Paid access reviews eligible page evidence against applicable checks from the 88-check matrix.

  8. 08Ask Cozmo

    Paid users turn the completed report into priorities, summaries and developer-ready tasks.

  9. 09Implement & re-crawl

    You review and apply changes outside ScanMySEO, then run a new crawl to measure movement.

Before a finding exists

What Cozmo records and compares

These observations give the rules something concrete to work from. Availability varies by page, depth, response and crawl conditions.

ResponseRequested URL, final URL, status, content type and redirect chain
IndexingRobots, noindex, canonical, hreflang and sitemap relationships
Page meaningTitle, description, H1–H3 structure, language and structured data
ContentMain text, word count, readability, freshness signals and content similarity
LinksInternal and external targets, anchors, incoming links, click depth and navigation
MediaSampled images, alternative text and available size or transfer evidence
PerformanceTTFB, navigation timing, page weight, large resources, LCP and CLS where available
Front endCSS, JavaScript, third-party scripts, viewport, pop-ups and render access
SecurityHTTPS, certificate basics, final response headers and verification warnings
TechnologyDetected platform or CMS, analytics tooling and CDN evidence

Included crawl intelligence

All 34 core finding families

These are the deterministic report families generated from captured crawl evidence. Some checks are page-level, some are site-wide, and some run only when the page depth, evidence or site context makes the check meaningful.

122 checks visible
Page meaning & metadataSignals that tell visitors and search systems what each page is, what it promises and how it is organised. 7 families
Page title qualityTitle Issues Core

Checks captured title tags for missing values, duplication and weak length or clarity patterns that make pages difficult to distinguish.

Evidence used
The final page title recorded for each eligible page and comparisons across the captured crawl.
Meta description qualityDescription Issues Core

Checks whether descriptions are missing, duplicated or poorly sized for a useful search-result summary.

Evidence used
Captured meta descriptions and site-wide comparisons across the crawl.
Heading structureHeading Issues Core

Checks for missing or confusing H1 and heading structures so the page has a clear, scannable hierarchy.

Evidence used
H1, H2 and H3 text extracted from the captured page.
Image alternative textImage Alt Issues Core

Checks sampled images for missing, empty, very short, overly long, non-descriptive or keyword-stuffed alternative text.

Evidence used
Image source and alt attributes captured from eligible page markup.
Structured data completenessStructured Data Issues Core

Checks captured JSON-LD and supported schema types for missing expected properties or other reportable validation problems.

Evidence used
Structured-data objects found in the page source; malformed or unavailable evidence may limit the result.
Breadcrumb navigationBreadcrumb Issues Core

Checks visible breadcrumbs and BreadcrumbList data for missing navigation, labels, links or required item properties.

Evidence used
HTML breadcrumb patterns, linked destinations and captured BreadcrumbList markup.
URL quality and normalisationURL Issues Core

Checks non-tracking query parameters, lowercase consistency, spaces and other URL patterns that can create unclear variants.

Evidence used
The requested and final URL, parsed path, query string and normalisation signals.
Content quality & trustSignals that help a visitor understand the page, trust its source and avoid thin, repeated or stale information. 6 families
Content sufficiencyContent Issues Core

Checks whether the captured main content is unusually sparse or otherwise triggers a supported content-quality rule.

Evidence used
Visible main-content text, word count and page-level content signals.
Duplicate and near-duplicate contentDuplicate Content Issues Core

Compares captured page content to identify repeated or highly similar pages that may compete or add little unique value.

Evidence used
Normalised visible content, content hashes and similarity comparisons within the captured crawl.
ReadabilityReadability Issues Core

Calculates a readability signal and flags copy that may be difficult for its intended audience to follow.

Evidence used
A bounded sample of visible page text; results are a planning aid, not a judgement of subject expertise.
Content freshness signalsContent Freshness Issues Core

Looks for available age or update evidence and flags stale-looking content where the captured signals support it.

Evidence used
Visible date language and response metadata such as Last-Modified where it is available and usable.
Text-to-HTML balanceText-to-HTML Ratio Issues Core

Compares visible text with captured markup to highlight pages where useful content may be buried in disproportionately heavy HTML.

Evidence used
Lengths of cleaned HTML and extracted visible main content.
Visible E-E-A-T and trust signalsE_E_A_T_ISSUES Core

Checks for surface-level authorship, organisation, contact, privacy, disclaimer, update and authoritative-reference signals.

Evidence used
Captured metadata, visible labels, links and supported structured-data evidence. It does not certify expertise or trustworthiness.
Discovery, indexing & architectureSignals that determine whether important pages can be found, interpreted and connected without mixed instructions. 8 families
Canonical signalsCanonical Issues Core

Checks canonical tags for missing, invalid or conflicting preferred-URL instructions supported by the captured page.

Evidence used
Canonical link markup, the requested URL and the final resolved URL.
International targetingHreflang Issues Core

Validates hreflang values and destinations. Missing hreflang is only treated as relevant when the captured site appears multilingual or multi-regional.

Evidence used
Alternate-language link tags, destination checks and page-language signals across the crawl.
Noindex directivesNoindex Issues Core

Surfaces global and supported user-agent-specific noindex instructions so important public pages are not hidden accidentally.

Evidence used
Robots meta and supported noindex directives captured from eligible pages.
Orphan and potentially orphaned pagesOrphan Pages Core

Compares crawl discovery, internal links and sitemap evidence to find pages with weak or absent internal pathways, while respecting incomplete-scope warnings.

Evidence used
Visited URLs, sitemap URLs, incoming internal links and whether the crawl scope was complete.
Sitemap-listed pages not successfully reachedMissing Sitemap Pages Core

Checks a bounded sample of sitemap URLs that were not successfully crawled and separates reachable omissions from truly inaccessible entries.

Evidence used
Sitemap discovery, crawl results and bounded availability checks for uncrawled URLs.
Click depthLink Depth Issues Core

Flags useful pages buried too many internal steps from the starting page, where depth evidence is available.

Evidence used
The crawl depth recorded when each eligible page was discovered.
Internal linking strengthInternal Linking Issues Core

Checks incoming internal-link counts and related signals to find pages that receive too little navigational support.

Evidence used
Normalised internal links, source pages, anchor text and incoming-link counts.
Primary navigation healthNavigation Issues Core

Reviews captured navigation links for supported structural problems, including unusually crowded navigation.

Evidence used
Links present inside visible nav elements in the captured markup.
Links & redirectsSignals that keep visitors and crawlers moving to the intended destination without dead ends or avoidable detours. 3 families
Broken or potentially inaccessible linksPotentially Inaccessible Links Core

Checks unique internal and relevant external targets for errors, redirects and destinations that need manual confirmation when a security layer blocks verification.

Evidence used
Source URL, target URL, status, final URL, redirect chain and bot-protection or rate-limit context.
Page-level redirect behaviourRedirect Issues Core

Checks acquired redirect chains for unexpected hops, error states or final destinations that create ambiguity.

Evidence used
The redirect chain and final response recorded during acquisition.
Excessive redirect useExcessive Redirects Core

Looks across the crawl for redirect concentration or chains that add avoidable latency and maintenance risk.

Evidence used
Page-level redirect chains aggregated across the captured scope.
Security & transportNon-invasive website safety indicators. These checks do not exploit vulnerabilities or certify compliance. 2 families
HTTPS and certificate basicsHTTPS Issues Core

Checks whether a page uses HTTPS and whether basic certificate evidence indicates an expiry or connection problem.

Evidence used
Final URL scheme and bounded TLS certificate inspection where the host permits it.
Response security headersSecurity Headers Issues Core

Aggregates supported response-header controls across captured pages and reports missing or weak controls as advisory findings.

Evidence used
Final response headers, status, request method, coverage and verification warnings. Absence is not inferred from a challenge page.
Performance & code weightSignals that reveal slow responses, heavy assets and front-end weight that can delay useful content. 6 families
Oversized image evidenceOversized Images Core

Reports oversized-image evidence where a reliable size signal was captured; unavailable size evidence is not treated as a failure.

Evidence used
Image metadata and available transfer-size observations from the crawl.
Response and page performancePerformance Issues Core

Checks supported timing and transfer signals such as time to first byte, navigation duration, total transferred page weight and large resources.

Evidence used
Final response timing plus browser navigation and resource timing where the check ran.
Lab Core Web Vitals signalsCORE_WEB_VITALS Core

Captures lab Largest Contentful Paint and Cumulative Layout Shift when browser evidence is available. Real-user interaction metrics are not invented.

Evidence used
Browser performance observations from the rendered page; FID is unavailable without real interaction and remains unset.
CSS weight and deliveryCSS Usage Issues Core

Checks supported stylesheet counts, sizes or delivery patterns on pages where the bounded CSS analysis runs.

Evidence used
Linked and inline stylesheet evidence captured for eligible shallower pages.
JavaScript weight and deliveryJavaScript Usage Issues Core

Checks supported script counts, sizes or delivery patterns on pages where the bounded JavaScript analysis runs.

Evidence used
Linked and inline script evidence captured for eligible shallower pages.
Third-party script pressureSlow Third-Party Scripts Core

Identifies sampled third-party resources whose observed duration may be slowing the page.

Evidence used
Browser resource timing for external scripts, bounded to the data retained for the report.
Mobile & visitor experienceBasic experience checks that help people reach and read the page on common devices without unnecessary obstruction. 2 families
Mobile foundationsMobile-Friendly Issues Core

Checks for a usable viewport declaration and other supported mobile blockers such as obsolete Flash content.

Evidence used
Viewport metadata and captured page elements.
Intrusive pop-upsPopup Issues Core

Looks for captured dialog, overlay or pop-up patterns that may obstruct the main content.

Evidence used
Visible markup patterns in the acquired page. Behaviour that appears only after unobserved interaction may require manual review.

Paid website intelligence

AI Enhanced Audit: the full 88-check matrix

Paid plans and eligible PAYG audits can unlock this premium review when the feature is enabled. The matrix is not blindly fired at every page. ScanMySEO selects a bounded subset supported by the page type and captured evidence, validates the response, and shows only accepted findings.

88Available checksEvidence decides applicability
Search intent & result-format fitDoes the page satisfy the task, audience and result pattern a searcher is likely to expect? 5 checks
Search intent matchai_001_search_intent_match High

Flag when the page promises one need but answers another, stays too broad, or forces the reader to search elsewhere to complete the task.

How it is reviewed
Identify the likely query, page type and user task, then compare the visible answer, headings, modules and CTAs against that task.
Why it matters
Misaligned intent reduces rankings, engagement and conversion because qualified users do not find the answer or offer they expected.
SERP archetype and page format fitai_002_serp_archetype_and_page_format_fit High

Flag when a page targets a SERP pattern it does not satisfy, for example a best list with no ranked rationale or a how-to with no clear steps.

How it is reviewed
Classify the result type the page is competing in, such as guide, review, best list, comparison, news, deals or tool, and compare the page structure to that archetype.
Why it matters
Weak pattern fit limits organic visibility and can send high-intent users to competitors with a more familiar, useful format.
Target audience and funnel fitai_049_target_audience_and_funnel_fit Medium

Flag content written for the wrong expertise level, purchase stage or buyer type.

How it is reviewed
Classify target audience and funnel stage, then compare tone, detail, CTAs and examples against that audience.
Why it matters
Audience mismatch reduces engagement and conversion because the advice does not match user readiness.
Page format classificationai_079_page_format_classification Low

Flag unclear page purpose where format, headings and CTAs send mixed signals.

How it is reviewed
Classify the page as article, guide, review, comparison, category, tool, landing page, forum/UGC or other.
Why it matters
Clear page purpose improves expectations and conversion path clarity.
Content category clarityai_080_content_category_clarity Low

Flag pages where category expectations are unclear, such as a deal page behaving like evergreen advice.

How it is reviewed
Classify the content as news, how-to, review, buying advice, deal, opinion, explainer, reference, tool or brand/corporate.
Why it matters
Category clarity helps teams apply the right update cadence and conversion strategy.
Search presentation & topic alignmentCross-cutting checks for promises, snippets, entity focus and differentiation that sit across several disciplines. 4 checks
Title tag, H1 and headline promiseai_003_title_tag_h1_and_headline_promise High

Flag clickbait, overstated, outdated or misleading wording, including unsupported 'best', 'latest', 'new' or year-based claims.

How it is reviewed
Compare title tag, H1, dek, intro and major headings against the real body content and current page intent.
Why it matters
Poor promise matching can depress SERP CTR, increase pogo-sticking and weaken trust before users reach commercial modules.
Meta description and snippet honestyai_004_meta_description_and_snippet_honesty High

Flag snippets that advertise content, products, prices, dates or recommendations not actually present or no longer current.

How it is reviewed
Review meta description, OG/Twitter descriptions and visible summary copy for accuracy, freshness and alignment with the article.
Why it matters
Misleading snippets create low-quality clicks, reduce qualified traffic and may harm trust in the brand's recommendations.
Primary keyword and entity alignmentai_048_primary_keyword_and_entity_alignment Medium

Flag pages where the entity focus or keyword targeting is unclear, split, outdated or mismatched to the page objective.

How it is reviewed
Infer target keyword, secondary keywords and central entities from title, headings, copy, metadata and repetition.
Why it matters
Clear entity alignment improves relevance and helps qualified users find the correct commercial or informational page.
Editorial angle and differentiationai_050_editorial_angle_and_differentiation Medium

Flag pages with no distinctive framing, original angle or reason to choose this result over competitors.

How it is reviewed
Identify the page's unique angle versus common tech media coverage and competing page patterns.
Why it matters
Differentiation supports repeat visits, brand preference and ranking resilience in crowded SERPs.
Content usefulness & information gainIs the answer complete, original, appropriately deep and genuinely useful rather than built only to target a query? 10 checks
Answer-first usefulnessai_005_answer_first_usefulness High

Flag intros that delay the answer, bury the verdict, or make users scroll through boilerplate before reaching useful information.

How it is reviewed
Check whether the core answer, verdict, recommendation or next step is visible early without unnecessary preamble.
Why it matters
Faster answer delivery improves engagement, affiliate/product click-through and retention on competitive search visits.
Topical completenessai_006_topical_completeness High

Flag missing sections that materially weaken the page, such as omitted compatibility, pricing, alternatives, setup steps or limitations.

How it is reviewed
Map the page against the major subtopics, questions, comparison points and decision factors needed for its query class.
Why it matters
Incomplete coverage reduces ranking resilience and pushes users to competitors before they convert.
Content depth proportional to intentai_007_content_depth_proportional_to_intent High

Flag pages that are thin, shallow, padded, or long without adding decision value.

How it is reviewed
Assess whether depth is adequate for the page type: concise for simple answers, deeper for reviews, comparisons, buying advice and technical topics.
Why it matters
Right-sized depth keeps users engaged and improves conversion confidence; weak depth undermines authority in commercial SERPs.
Originality and information gainai_008_originality_and_information_gain High

Flag pages that mostly rewrite common knowledge, product specs, merchant feeds or competitor talking points without adding new value.

How it is reviewed
Look for original reporting, testing, analysis, synthesis, proprietary observations, expert interpretation or unique decision framing.
Why it matters
Low originality makes pages interchangeable, reducing ranking defensibility and brand preference.
Standalone usefulnessai_009_standalone_usefulness High

Flag pages where the template carries the experience but the actual analysis, evidence or guidance is weak.

How it is reviewed
Assess whether the page would still be useful without relying on brand reputation, rankings or affiliate modules.
Why it matters
Weak standalone value increases exposure to quality re-ranking and lowers user confidence to click, buy or subscribe.
People-first value over search-first targetingai_015_people_first_value_over_search_first_targeting High

Flag content that appears built mainly to rank for query variants rather than to solve a real user problem.

How it is reviewed
Compare the page's usefulness, specificity and reader help against signs of keyword pattern targeting or search-volume capture.
Why it matters
Search-first pages may acquire weaker traffic, underperform commercially and increase quality-risk exposure.
Thin query-pattern pagesai_044_thin_query_pattern_pages High

Flag pages that target small query permutations without meaningful standalone value.

How it is reviewed
Identify pages built around narrow keyword variants and assess whether each adds distinct substance beyond the query pattern.
Why it matters
Thin query pages increase quality risk and can dilute crawl and ranking strength across the site.
Scaled content governanceai_045_scaled_content_governance High

Flag content that appears mass-produced primarily for rankings rather than user value.

How it is reviewed
Look for signs of large-scale templated publishing where pages lack unique editorial value, evidence or maintenance.
Why it matters
Poor scaled content can expose the broader site to quality suppression and reduce organic revenue at scale.
Core update exposureai_047_core_update_exposure High

Flag pages that are generic, templated, weakly evidenced, thinly useful or stale compared with competitors.

How it is reviewed
Synthesize originality, usefulness, evidence, trust, template risk, freshness and UX into an overall quality-risk view.
Why it matters
High exposure can lead to broad traffic losses across search-driven revenue streams.
Content gaps and missing decision criteriaai_052_content_gaps_and_missing_decision_criteria Medium

Flag gaps such as no alternatives, no compatibility notes, no pricing context, no examples, or no downside coverage.

How it is reviewed
List missing information users need to decide, compare, buy, troubleshoot or trust the answer.
Why it matters
Closing gaps keeps users from returning to search and improves the likelihood of commercial action.
Trust, evidence & E-E-A-TCan a reader see who created the content, how claims were supported and why the advice deserves confidence? 6 checks
First-hand evidence and testing proofai_010_first_hand_evidence_and_testing_proof High

Flag claims of expertise where there is little visible proof beyond generic wording or manufacturer information.

How it is reviewed
Check for hands-on usage, original photos, screenshots, benchmarks, measurements, test notes, setup experience or direct product/service interaction.
Why it matters
Visible first-hand proof improves trust and conversion intent, especially for reviews, best lists and high-value products.
Testing methodology disclosureai_011_testing_methodology_disclosure High

Flag recommendations that lack criteria, test conditions, scoring logic, selection rules or update methodology.

How it is reviewed
Review whether the page explains how products, services, claims or recommendations were evaluated.
Why it matters
Clear methodology improves buyer confidence and makes affiliate/commercial recommendations more defensible.
E-E-A-T and trust signal depthai_012_e_e_a_t_and_trust_signal_depth High

Flag thin trust support, missing expertise context, weak author pages, or claims that are not backed by visible evidence.

How it is reviewed
Review author, reviewer, editor, methodology, sourcing, corrections, timestamps, expertise and brand trust signals.
Why it matters
Stronger trust signals reduce perceived purchase risk and help protect traffic in quality-sensitive SERPs.
Authorship and Who/How transparencyai_013_authorship_and_who_how_transparency High

Flag pages where users cannot tell who created, reviewed or maintained the content, or how the content was produced.

How it is reviewed
Check for bylines, author bios, reviewer notes, about/editorial policy links and transparent content production signals.
Why it matters
Transparent authorship increases trust and can support higher conversion rates for advice, reviews and YMYL-adjacent topics.
Clear sourcing and citation supportai_014_clear_sourcing_and_citation_support High

Flag unsupported factual claims, stale evidence, generic citations, or sources that no longer substantiate the claim.

How it is reviewed
Review claims, stats, product facts and recommendations for relevant, current and accessible supporting links or evidence.
Why it matters
Poor sourcing weakens credibility and can reduce conversion confidence on product, service and advice pages.
External source freshnessai_032_external_source_freshness High

Flag sources that are outdated, moved, expired, irrelevant, redirected or no longer substantiate the article claim.

How it is reviewed
Audit meaningful outbound evidence links for live status, relevance, currentness and whether they still support the claim.
Why it matters
Stale evidence weakens authority and can reduce conversion confidence for claims that support purchase decisions.
Commercial & conversion integrityDo recommendations, prices, offers and calls to action help the right visitor without misleading or overwhelming them? 14 checks
Buyer guidance qualityai_016_buyer_guidance_quality High

Flag generic buyer advice, missing user segmentation, weak use-case mapping or no practical decision criteria.

How it is reviewed
Check whether the page explains who each product, service or recommendation is for, who should avoid it, and what tradeoffs matter.
Why it matters
Better buyer guidance improves qualified clicks, reduces purchase hesitation and supports higher affiliate or lead conversion.
Ranking justification qualityai_017_ranking_justification_quality High

Flag unexplained rankings, arbitrary 'best overall' choices, thin pros/cons or recommendations without comparative logic.

How it is reviewed
For ranked lists, reviews and roundups, inspect why items rank where they do and whether evidence supports that order.
Why it matters
Strong justification makes commercial clicks more credible and reduces user bounce to competing reviews.
Comparison depthai_018_comparison_depth High

Flag comparisons that only repeat specs, prices or marketing claims without explaining practical differences.

How it is reviewed
Review comparison tables, feature comparisons, use-case sections and alternatives for meaningful distinctions.
Why it matters
Deeper comparison keeps high-intent shoppers on site and improves conversion from users close to purchase.
Tradeoffs and downside coverageai_019_tradeoffs_and_downside_coverage High

Flag overly positive recommendations with no drawbacks, caveats or context for unsuitable users.

How it is reviewed
Inspect product, service and advice sections for limitations, caveats, who should not buy/use it and failure cases.
Why it matters
Balanced advice builds trust, reduces refund/regret risk and improves long-term brand credibility.
Product or service availabilityai_020_product_or_service_availability High

Flag discontinued, replaced, renamed, unavailable or materially outdated items.

How it is reviewed
Verify named products, plans, services, retailers and software still exist and remain relevant to the recommendation.
Why it matters
Unavailable recommendations waste commercial traffic and directly reduce affiliate, lead or product revenue.
Pricing, discount and offer currencyai_021_pricing_discount_and_offer_currency High

Flag expired deals, old prices, outdated discounts, misleading savings or offers that no longer match destinations.

How it is reviewed
Check prices, discounts, deal periods, savings claims, bundle claims, availability and retailer context against live or current evidence.
Why it matters
Incorrect offer details undermine trust and can cause lost affiliate revenue or compliance issues with partners.
Deal validation and value framingai_022_deal_validation_and_value_framing High

Flag deal pages that merely list offers without validating whether they are genuinely good or timely.

How it is reviewed
Assess whether deal pages explain current price, previous price, savings context, expiry, buying caveats and why the deal is notable.
Why it matters
Clear deal validation increases click-through quality and purchase confidence for deal-led traffic.
Affiliate and commercial CTA destination matchai_023_affiliate_and_commercial_cta_destination_match High

Flag CTAs pointing to mismatched, expired, redirected, unavailable or irrelevant destinations.

How it is reviewed
Compare CTA text, product names, prices, offers and destination pages for consistency.
Why it matters
CTA mismatch directly leaks revenue and reduces user trust in commercial recommendations.
Commercial intent and CTA alignmentai_024_commercial_intent_and_cta_alignment High

Flag pages where CTAs are too aggressive, too weak, mismatched to intent, or distract from the decision journey.

How it is reviewed
Review primary and secondary CTAs against the user's funnel stage and page objective.
Why it matters
Well-matched CTAs improve qualified clicks, lead capture, subscriptions and assisted conversions.
Over-commercialisation riskai_025_over_commercialisation_risk High

Flag when commercial modules crowd out advice, reduce trust, or make the page feel built primarily for monetisation.

How it is reviewed
Inspect affiliate blocks, ads, product cards, widgets and repeated CTAs relative to useful editorial content.
Why it matters
Over-commercial pages can reduce trust, rankings resilience and conversion quality despite high CTA density.
Read-next and secondary conversion pathai_074_read_next_and_secondary_conversion_path Medium

Flag pages with no useful next step after the main answer, or secondary CTAs that distract from user intent.

How it is reviewed
Review secondary CTAs such as newsletters, read-next links, comparisons and related reviews for relevance and placement.
Why it matters
Clear secondary paths capture value from users not ready for the primary conversion.
Primary and secondary CTA inventoryai_083_primary_and_secondary_cta_inventory Low

Flag absent or unclear CTAs where the page has a clear commercial or retention objective.

How it is reviewed
Identify primary and secondary CTAs such as buy now, view deal, compare products, subscribe, contact sales or read next.
Why it matters
CTA clarity helps preserve commercial value from users at different readiness levels.
Monetisation model clarityai_084_monetisation_model_clarity Low

Flag pages where monetisation modules conflict with user intent or page quality.

How it is reviewed
Identify whether monetisation is display ads, affiliate, lead gen, subscription, product sales, SaaS signup, newsletter capture, mixed or none.
Why it matters
Clear monetisation alignment supports revenue without undermining trust.
Commercial intensity calibrationai_085_commercial_intensity_calibration Low

Flag pages where commercial pressure is too high for informational intent or too low for transactional intent.

How it is reviewed
Assess whether commercial intensity is low, medium or high relative to the query and page type.
Why it matters
Balanced intensity improves both trust and revenue capture.
Freshness & factual consistencyDo visible dates, versions, claims, recommendations and update signals agree with one another? 11 checks
Freshness standard by article typeai_026_freshness_standard_by_article_type High

Flag pages that are stale relative to their topic, even when an evergreen page would not need frequent updates.

How it is reviewed
Classify the article as news, evergreen, buying advice, review, how-to, deals or explainer, then apply the appropriate recency threshold.
Why it matters
Freshness mismatches reduce rankings and user trust in topics where current advice drives conversions.
Visible stale dates, years and versionsai_027_visible_stale_dates_years_and_versions High

Flag outdated references that make the article appear stale or materially incorrect.

How it is reviewed
Search headings, body copy, captions, tables, FAQs, CTAs and summary sections for old years, dates, versions, model names or release windows.
Why it matters
Visible staleness reduces trust quickly and can lower conversion on current buying or advice queries.
Stale 'latest', 'current', 'new' and 'best' claimsai_028_stale_latest_current_new_and_best_claims High

Flag wording such as 'latest', 'today', 'now', 'upcoming', 'recently' or 'best' when the claim is no longer accurate.

How it is reviewed
Identify freshness-sensitive wording and verify whether surrounding copy still supports the claim.
Why it matters
Stale freshness language misleads users and can undermine trust in product recommendations and editorial quality.
Metadata and headline currencyai_029_metadata_and_headline_currency High

Flag metadata that appears current in search/social previews while body content remains outdated.

How it is reviewed
Review title tag, H1, standfirst, meta description, OG/Twitter text and image alt text for stale product, version, year or freshness claims.
Why it matters
Misleading preview copy attracts unqualified clicks and damages trust once users land on the page.
Date consistency across page and sourceai_030_date_consistency_across_page_and_source High

Flag mismatched dates, impossible sequences, stale body copy with fresh dateModified, or dates that misrepresent currentness.

How it is reviewed
Compare visible publish/update dates, meta tags, JSON-LD datePublished/dateModified and any sitemap-like source references.
Why it matters
Inconsistent dates reduce trust and may weaken eligibility or appearance in freshness-sensitive search features.
Material refresh versus superficial updateai_031_material_refresh_versus_superficial_update High

Flag pages where the date changed but the content was not substantively reviewed or refreshed.

How it is reviewed
Compare recent update signals with body evidence, product coverage, screenshots, sources and recommendations.
Why it matters
Superficial freshness can erode trust and create quality risk on competitive, current-intent queries.
Body accuracy and internal consistencyai_033_body_accuracy_and_internal_consistency High

Flag contradictions, partial updates, old facts left behind or summaries that no longer match detailed copy.

How it is reviewed
Compare specs, prices, dates, recommendations, summary sections and detailed sections across the page.
Why it matters
Internal inconsistency causes user doubt and can reduce clicks to offers or next-step conversion paths.
Product lifecycle and replacement statusai_034_product_lifecycle_and_replacement_status High

Flag recommendations that ignore newer replacements or current market alternatives.

How it is reviewed
Check whether product generations, software versions, chipsets, OS references and models have been superseded.
Why it matters
Outdated product coverage loses high-intent buyers to fresher competitors and can waste affiliate traffic.
Image and media reference freshnessai_071_image_and_media_reference_freshness Medium

Flag outdated screenshots, old UI images, superseded product imagery or visuals that contradict the article.

How it is reviewed
Check image filenames, captions, embedded references, screenshots and product visuals for stale or mismatched context.
Why it matters
Current visuals improve trust and reduce confusion during product or service evaluation.
Update signal specificityai_072_update_signal_specificity Medium

Flag generic update notes that say a page was updated without explaining what changed.

How it is reviewed
Review updated notes, tested dates, reviewed dates and changelog-style statements for specific substance.
Why it matters
Specific update notes increase user confidence in current commercial advice.
Current market context for 'best' pagesai_073_current_market_context_for_best_pages Medium

Flag 'best' lists that omit major current options or keep old winners without explaining why.

How it is reviewed
Compare recommendations against current competing products, recent launches and the likely market set users expect.
Why it matters
Current market coverage protects rankings and captures shoppers comparing today's options.
Technical discoverability & indexing signalsAre canonical, indexability, schema, rendering, links and large-site crawl signals consistent with the page objective? 9 checks
Canonical hygieneai_035_canonical_hygiene High

Flag missing, incorrect, cross-canonicalised or inconsistent canonicals that confuse the preferred indexable URL.

How it is reviewed
Inspect canonical tags, live URL/canonical match and duplicate or variant URL handling.
Why it matters
Canonical errors can split equity, suppress the wrong page and reduce revenue from organic landing pages.
Indexability and robots signalsai_036_indexability_and_robots_signals High

Flag important pages that are noindexed, blocked, unclear or otherwise prevented from being discoverable.

How it is reviewed
Check robots meta, X-Robots signals if available, noindex/nofollow, blocked resources and indexability markers.
Why it matters
Indexability failures can remove commercial pages from organic acquisition entirely.
Duplicate and near-duplicate content controlai_037_duplicate_and_near_duplicate_content_control High

Flag near-duplicates, competing pages or repeated content that lacks distinct value.

How it is reviewed
Compare page template, copy, canonical handling, product variants and overlapping query-targeted URLs.
Why it matters
Duplication can dilute rankings, waste crawl budget and reduce the visibility of the best converting URL.
Structured data completeness and correctnessai_038_structured_data_completeness_and_correctness High

Flag missing, invalid, misleading or stale structured data, especially for dates, authorship and headline.

How it is reviewed
Inspect JSON-LD/schema types, headline, dates, author, image, product/review data and consistency with visible content.
Why it matters
Accurate schema can support rich results, trust signals and cleaner search understanding of commercial content.
Crawl/render accessibilityai_039_crawl_render_accessibility High

Flag content, links or product modules that may be hard for search engines to render, crawl or evaluate.

How it is reviewed
Review source for heavy JavaScript dependency, client-rendered core content, blocked assets and content not present in initial HTML where relevant.
Why it matters
Render issues can hide important content and CTAs from search systems, reducing rankings and commercial discovery.
HTTPS and mixed-content safetyai_042_https_and_mixed_content_safety High

Flag insecure delivery, mixed-content issues or links that create avoidable browser trust problems.

How it is reviewed
Check secure protocol use and whether assets, links or embeds create mixed-content or trust warnings.
Why it matters
Security warnings can materially reduce user confidence and transaction or lead completion.
Broken or redirected meaningful linksai_043_broken_or_redirected_meaningful_links High

Flag broken, redirected or irrelevant links that weaken evidence, navigation or conversion paths.

How it is reviewed
Test important internal, external, source and commercial links for 404s, redirect chains, soft 404s and destination relevance.
Why it matters
Broken links directly leak revenue and undermine user trust in recommendations and sourcing.
Crawl budget and faceted URL hygieneai_075_crawl_budget_and_faceted_url_hygiene Medium

Flag crawl traps, uncontrolled parameters, stale indexable variants or important pages buried by low-value URLs.

How it is reviewed
For large sites, review faceted URLs, parameter handling, pagination, indexation controls and whether important pages stay crawlable and fresh.
Why it matters
Better crawl hygiene helps search engines prioritise revenue-driving pages.
Sitemap and technical freshness signalsai_076_sitemap_and_technical_freshness_signals Medium

Flag technical freshness signals that conflict with visible content or imply updates that did not happen.

How it is reviewed
Compare sitemap-like references, last-modified signals and page source dates against actual content freshness where available.
Why it matters
Consistent freshness signals support trust and can improve performance on time-sensitive queries.
UX, media & page experienceCan people scan, navigate and use the page comfortably, with media and interactions that support rather than obstruct the task? 15 checks
Mobile UX and page experienceai_040_mobile_ux_and_page_experience High

Flag mobile layouts that are slow, cluttered, hard to navigate, or difficult to read.

How it is reviewed
Assess layout, readability, navigation, tap targets, content accessibility and likely Core Web Vitals/page experience signals.
Why it matters
Poor mobile experience reduces engagement and conversions on the majority of search-driven visits for many sites.
Intrusive interstitials and content obstructionai_041_intrusive_interstitials_and_content_obstruction High

Flag intrusive elements that prevent users from immediately reaching the main content.

How it is reviewed
Check whether pop-ups, dialogs, overlays or signup prompts block main content access, especially on mobile.
Why it matters
Obstruction increases bounce and can reduce organic performance and conversion trust.
Production qualityai_051_production_quality Medium

Flag sloppy writing, typos, broken formatting, unclear sentences or careless editing that reduce perceived credibility.

How it is reviewed
Review grammar, clarity, editing, formatting consistency, factual wording and obvious copy errors.
Why it matters
Poor production quality weakens trust and can lower conversion confidence for advice-led pages.
Heading structure and H2 logicai_057_heading_structure_and_h2_logic Medium

Flag confusing, repetitive, missing or keyword-stuffed headings that make the page hard to navigate.

How it is reviewed
Review H2/H3 structure for logical sequencing, topical coverage and scan-friendly labels.
Why it matters
Clear headings improve engagement and help users reach product, answer or conversion sections faster.
Table of contents and jump-link supportai_058_table_of_contents_and_jump_link_support Medium

Flag long pages without navigation or with anchors that do not match important user tasks.

How it is reviewed
Check for TOC, jump links, product anchors or section navigation where page length and format justify them.
Why it matters
Better navigation increases time-on-page and helps commercial users reach relevant offers faster.
Scannability and layout clarityai_059_scannability_and_layout_clarity Medium

Flag dense copy, unclear modules, weak summaries or poor visual hierarchy.

How it is reviewed
Assess paragraphs, lists, tables, summary boxes, mobile layout and visual hierarchy for quick comprehension.
Why it matters
Improved scannability reduces bounce and supports faster product, lead or subscription decisions.
Image alt text accuracy and currencyai_064_image_alt_text_accuracy_and_currency Medium

Flag inaccurate, generic or stale alt text, especially when images are date-, product- or version-specific.

How it is reviewed
Compare alt text, captions and surrounding copy against actual image context and current article claims.
Why it matters
Accurate image context improves accessibility, trust and product understanding.
Media evidence and visual supportai_065_media_evidence_and_visual_support Medium

Flag media that is decorative, generic, stale, unlabelled or not connected to the key recommendation.

How it is reviewed
Assess whether images, screenshots, video, charts, comparison tables or product cards materially support the user's decision.
Why it matters
Useful visuals improve comprehension and can lift confidence in product or service choices.
Interactive element usefulnessai_066_interactive_element_usefulness Medium

Flag interactions that hide important content, add friction, break on mobile or do not improve decision-making.

How it is reviewed
Review filters, accordions, tabs, carousels, sticky CTAs and comparison tools for usability and content access.
Why it matters
Helpful interactions can increase engagement; broken or unnecessary ones reduce conversions.
UX clutter and repetitive modulesai_067_ux_clutter_and_repetitive_modules Medium

Flag clutter, module bloat, repeated verdicts, repetitive CTAs or layouts that crowd out useful content.

How it is reviewed
Inspect page modules, affiliate blocks, ads, repeated CTAs, product cards and layout density for cognitive load.
Why it matters
Reduced clutter improves trust and directs attention to the most valuable commercial actions.
Ad safety and main-content separationai_068_ad_safety_and_main_content_separation Medium

Flag ad density or placement that confuses users, interrupts reading or makes editorial content hard to distinguish.

How it is reviewed
Check whether ads are clearly separated from editorial content and do not overwhelm the article area.
Why it matters
Clear separation protects editorial trust and reduces bounce from commercial search traffic.
Page speed and performance bloatai_069_page_speed_and_performance_bloat Medium

Flag bloat that delays content visibility, interaction or product module loading.

How it is reviewed
Review source clues for heavy scripts, large assets, lazy loading, trackers, widgets and likely Core Web Vitals pressure.
Why it matters
Faster pages improve engagement and conversion, especially on mobile and deal/product pages.
Lazy-loaded and hidden content discoverabilityai_070_lazy_loaded_and_hidden_content_discoverability Medium

Flag important content that may not be available to users or search engines at the right time.

How it is reviewed
Check whether key editorial, product, image or link content is hidden behind lazy loading, tabs or scripts without crawlable fallbacks.
Why it matters
Discoverable content supports rankings and ensures users see commercial modules and evidence.
Tone fitai_081_tone_fit Low

Flag tone that feels too promotional, too generic, too casual or too technical for the target user.

How it is reviewed
Review whether tone is neutral, educational, expert, persuasive, conversational, analytical or opinionated as appropriate for the topic.
Why it matters
Tone fit improves user trust and reduces friction in advice-led conversion journeys.
Media type inventoryai_082_media_type_inventory Low

Flag missing media only when a visual format would materially improve understanding or trust.

How it is reviewed
Record whether the page uses text, images, screenshots, video, product cards, charts, price widgets or comparison tables.
Why it matters
The right media mix supports comprehension and can increase commercial click confidence.
Site architecture & quality governanceDoes the page sit inside a coherent, maintained site system rather than an isolated or mass-produced template? 11 checks
Third-party hosted content oversightai_046_third_party_hosted_content_oversight High

Flag low-value third-party content that benefits from host reputation without matching site quality standards.

How it is reviewed
Identify hosted third-party sections, partner content or syndicated areas and check editorial control, quality and relevance.
Why it matters
Weak oversight can create site reputation risk and reduce trust in the host brand.
Template dependence riskai_053_template_dependence_risk Medium

Flag pages where the template is polished but the unique editorial substance is thin.

How it is reviewed
Assess whether reusable layouts, modules and repeated blocks support the content or carry too much of the page's value.
Why it matters
Over-template reliance makes pages easier for competitors to replace and weakens long-term organic value.
Interchangeability riskai_054_interchangeability_risk Medium

Flag content that could be swapped with another publisher's page without losing much value.

How it is reviewed
Compare the page against similar pages on the site and in the market for repeated structure, phrasing, recommendations and lack of unique insight.
Why it matters
Interchangeable content is less likely to build brand loyalty or defend rankings in competitive commercial SERPs.
Boilerplate intros and repeated phrasingai_055_boilerplate_intros_and_repeated_phrasing Medium

Flag repeated wording that delays value or makes the page feel mass-produced.

How it is reviewed
Review intros, verdicts, product blocks and section openers for reused language or generic setup text.
Why it matters
Reducing boilerplate improves scannability and perceived editorial care, supporting engagement.
FAQ quality and uniquenessai_056_faq_quality_and_uniqueness Medium

Flag generic, duplicated, thin or keyword-stuffed FAQs that add little to the page.

How it is reviewed
Assess FAQs for specificity, accuracy, unique value and alignment with actual user questions.
Why it matters
Useful FAQs can capture long-tail needs and reduce objections before conversion.
Information architectureai_060_information_architecture Medium

Flag pages isolated from relevant hubs, unclear taxonomy or confusing content hierarchy.

How it is reviewed
Review how the page fits within site sections, hub pages, categories, breadcrumbs and related content paths.
Why it matters
Better architecture improves discovery, authority flow and assisted conversions across related pages.
Internal linking clarityai_061_internal_linking_clarity Medium

Flag missing, vague, excessive or stale internal links that weaken navigation or topic coverage.

How it is reviewed
Check anchor text, related links, hub links and links to key adjacent content for relevance and helpfulness.
Why it matters
Useful internal links retain users, pass authority and move readers toward higher-value pages.
Internal links to outdated adjacent contentai_062_internal_links_to_outdated_adjacent_content Medium

Flag links that weaken trust because the destination is no longer current or useful.

How it is reviewed
Review internal links for whether they point users to stale guides, old deals, outdated product pages or superseded articles.
Why it matters
Fresh internal pathways protect user trust and keep users moving toward current conversion opportunities.
External link quality and relevanceai_063_external_link_quality_and_relevance Medium

Flag irrelevant, low-value, stale or excessive external links that distract from the page or weaken trust.

How it is reviewed
Review outbound links beyond citations for authority, relevance, freshness, destination quality and user benefit.
Why it matters
Relevant external support improves credibility without unnecessarily leaking high-intent users.
Site-wide quality consistencyai_077_site_wide_quality_consistency Medium

Flag when surrounding site sections may dilute quality perception, especially if weak pages are not improved or pruned.

How it is reviewed
Consider whether the page sits within a strong, maintained content set or among many weak, stale or low-value pages.
Why it matters
Site-wide quality weakness can suppress organic visibility beyond a single page.
Content pruning and weak-section removalai_078_content_pruning_and_weak_section_removal Medium

Flag sections where removal may be better than superficial expansion, especially if they reduce page usefulness.

How it is reviewed
Identify thin, outdated, duplicated or low-value sections that cannot be improved enough to justify keeping.
Why it matters
Pruning weak content can improve perceived quality and focus users on conversion-relevant information.
Executive AI summaryRoll-up checks that preserve strengths, capture weaknesses and create a bounded overall action summary. 3 checks
SEO strengths captureai_086_seo_strengths_capture Low

Flag as an audit note rather than a defect; capture what should be preserved during updates.

How it is reviewed
Record the strongest search/content traits present, such as unique evidence, clear structure, fresh data or strong internal links.
Why it matters
Protecting strengths prevents accidental loss of ranking or conversion assets during remediation.
SEO weaknesses captureai_087_seo_weaknesses_capture Low

Flag as a roll-up field to help prioritise fixes across pages in a larger audit.

How it is reviewed
Summarise the largest SEO/editorial weaknesses that remain after detailed checks.
Why it matters
A concise weakness summary helps teams allocate effort toward the fixes most likely to recover traffic or revenue.
Overall audit summaryai_088_overall_audit_summary Low

Flag no issue unless the summary cannot clearly state why the page exists or what needs improving.

How it is reviewed
Condense the page's purpose, strongest asset and most important fix into one spreadsheet-friendly sentence.
Why it matters
A clear summary helps stakeholders act quickly and compare many pages in ScanMySEO.

Premium step after the report

Ask Cozmo turns findings into a work order

Ask Cozmo works from the completed report context. Instead of forcing a mechanic, gardener, founder or developer through every row, it can reorganise the same evidence into the decision format that person needs.

  • “What should I fix first this week?”
  • “Turn the technical findings into developer tasks.”
  • “Explain the mobile problems without SEO jargon.”
  • “Which pages need content work first?”
  • “Create a client-ready summary from this crawl.”

It does not browse, upload files, log into the website, change settings or execute backend actions unless a future feature is explicitly identified.

Compare paid access

Evidence becomes action

Where the checks appear

Outputs vary by entitlement and available evidence, but they share the same completed crawl record.

01

Dashboard

Website health, scope, priority groups, affected pages, history and the next action.

02

PDF

A shareable explanation of the audit, top actions and supported AI findings where included.

03

CSV / workbook

Page inventory, issue rows, owners, statuses, evidence and implementation-ready worksheets according to entitlement.

04

AI action plans

Paid AI summaries, page plans, category roll-ups and accepted findings where the premium run completes.

05

Ask Cozmo

Report-specific questions, plain-English summaries, stakeholder views and developer task formats.

What the numbers do—and do not—mean

Accuracy, scope and honest limitations

Public pages only

Cozmo is designed for eligible public HTTP and HTTPS content. It does not intentionally enter login-only, private or gated areas or bypass access controls.

Bounded coverage

Page caps, crawl limits, target-site blocks, rendering conditions, timeouts and incomplete scope can reduce coverage. Read every report with its page count and warnings.

No finding is not a guarantee

A missing warning means the captured evidence did not produce that finding. It does not certify the page, guarantee rankings or replace specialist review.

Lab versus real users

Lab LCP and CLS may be captured. Interaction metrics that require real users are not guessed, and field data should be checked separately where needed.

Non-invasive security

Security checks inspect available transport and header indicators. They do not exploit vulnerabilities, prove an attack or certify compliance.

AI needs review

AI output can be partial, wrong or incomplete. Verify claims, test recommendations and keep human approval final.

Analysis, not deployment

ScanMySEO does not log into your CMS, publish content, deploy code or change settings. Backups, implementation, testing and rollback stay with you.

Comparisons need context

A later crawl may differ in scope, page count, site content, entitlement, methodology or available evidence—not only because the website changed.

Questions people ask before scanning

Complete audit checklist FAQ

Does every check run on every page?

No. This page is the complete available catalogue. Page type, evidence, crawl depth, site context, technical access, page cap and entitlement determine what is applicable. ScanMySEO should not create a finding simply because a check exists.

What is included before the paid AI layer?

The crawl captures supported technical, content, link, performance, mobile, security and architecture evidence and maps it into the 34 core report families. The saved dashboard and available exports depend on the current plan or order.

What do paid users unlock?

Where enabled and entitled, paid plans and eligible PAYG audits add AI Enhanced Audit and Ask Cozmo. AI Enhanced Audit reviews eligible page evidence; Ask Cozmo turns the completed report into understandable priorities, summaries and tasks.

Do all 88 premium AI checks run on every page?

No. The matrix contains 88 possible review questions. ScanMySEO selects a bounded, page-appropriate subset and accepts only validated, evidence-grounded findings. A contact page, product page and legal page should not receive identical review logic.

Can the AI verify live prices, stock or the latest market?

Not by browsing in the current AI Enhanced Audit. It can flag stale-looking or inconsistent evidence inside the captured page, but live prices, product availability and current market claims require a separate check against current authoritative sources.

Why does this page no longer claim FID is measured?

First Input Delay requires genuine user interaction. The lab crawler can capture LCP and CLS when browser evidence is available, but it keeps FID unavailable rather than manufacturing a value.

Does noindex stop a page being audited?

Noindex is an indexing instruction, not an access control. A publicly accessible page may still be analysed so you can review whether the directive is intentional. Robots and access restrictions are treated separately.

Can ScanMySEO fix the website automatically?

No. The product provides analysis, evidence and recommendations. You or your authorised team decide what to implement, test and deploy, then re-crawl to measure the result.

Start with the address you already know

Run the diagnostic. Get the job sheet.

Begin with the free core audit, then use paid AI Enhanced Audit and Ask Cozmo when you need deeper page intelligence and faster hand-off.

Create a free accountCompare plans
ProcessSee the full crawl-to-action journey Website intelligenceSee how evidence becomes decisions AccessCompare core, paid and PAYG options HelpDiscuss a larger or unusual audit