Under the hood: how ScanMySEO works
Why Hansel built ScanMySEO, how Cozmo turns a crawl into useful decisions, and why the ambition goes beyond the report.
The ScanMySEO library
SEO & AI search.
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116 guides6 topicsPractical advice, open to everyone
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B2B Service Pages and Resource Centres: A Planning Workflow for Small Organisations
Start with the buying questions your website must answer, then decide which need a service page, which belong in a resource centre, and which do not need…
Layout Shift on B2B Service Websites: A CLS Before-and-After Example
If a quote form, client-logo strip, booking widget, banner or web font makes a B2B service page jump after it starts rendering, you may have a Cumulative…
Google Business Profile for WordPress: setup and optimisation roadmap
Google Business Profile is not a WordPress plugin or direct integration. This roadmap shows what to fix in GBP, what to fix on your WordPress site, how…
Accessible Navigation, Labels and Forms: Before-and-After Fixes for Small Businesses
A practical workflow for finding and fixing navigation and form barriers: test without a mouse, use native HTML where possible, give controls clear labels…
Mobile Rendering and JavaScript Discovery for Small Ecommerce Sites: A Practical Comparison
Google can render JavaScript, but small ecommerce sites can still lose product discovery when important content, links, metadata or error states depend on…
Internal Linking and Orphan Pages: A Risk Framework for Marketing Managers
A practical framework for finding true orphan pages, separating genuine SEO risks from deliberate exclusions, and prioritising internal-link fixes without…
Local Ranking Diagnostics for Small Ecommerce Websites: A Workflow
Start with eligibility, not keywords. Weak local visibility can come from an ineligible or misconfigured Google Business Profile, poor query relevance…
B2B Service Pages and Resource Centres: An Owner-Manager Planning Workflow
Use service pages to help prospects evaluate what you sell, and resource content to answer the questions that lead into that decision. This workflow helps…
Not sure where to begin?
Start with a goal, not a glossary.
Open a path. Work through it at your own pace.
Help search engines find your pages3 guides · about 24 min
Start with discovery, then check what belongs in search.
Make a slow website easier to use3 guides · about 24 min
Understand the symptoms before changing scripts or images.
Get clearer about AI search3 guides · about 18 min
Separate website improvements, access rules and measured results.
Look a little deeper
One library. Different ways in.
Explore the questions behind your website findings.
3 guides
AI Search
Understand access, useful answers and how to measure AI search visits.
- AI search and AI training: understand your website’s permissions
- How to prepare your website for AI search
- How to tell whether AI search is bringing people to your website
53 guides
Best Practices
Make your pages easier to discover, understand and navigate.
- Under the hood: how ScanMySEO works
- B2B Service Pages and Resource Centres: A Planning Workflow for Small Organisations
- Google Business Profile for WordPress: setup and optimisation roadmap
- Mobile Rendering and JavaScript Discovery for Small Ecommerce Sites: A Practical Comparison
37 guides
Performance
Investigate slow pages, heavy scripts and Core Web Vitals.
- Layout Shift on B2B Service Websites: A CLS Before-and-After Example
- Hosting, Caching and CDN Decisions: A Practical Comparison for Marketing Managers
- Third-party scripts and Total Blocking Time: a false-positive guide for small businesses
- How to Verify a Website Performance Fix on a Small Organisation Site
10 guides
Content Quality
Make each page useful, distinctive and clear for your readers.
- How to Build a Small-Business Topic Cluster Without Cannibalisation
- Finding realistic content topics with limited resources: a small-business comparison
- Content Decay: How to Prioritise Refreshes Without False Positives
- How to Fix Search Intent Mismatch on a Small Business Website
5 guides
User Experience
Help people find their way and take the next step.
- Above-the-Fold Clarity: A Risk Framework for Content Sites
- Intrusive Popups: Why They Harm Your SEO and How to Tame Them
- Missing Viewport Meta Tag: Why It Matters and How to Get It Right
- Too Many Navigation Links: Why They Hurt More Than Help
8 guides
Security & Accessibility
Understand safer connections and more inclusive website experiences.
- Accessible Navigation, Labels and Forms: Before-and-After Fixes for Small Businesses
- HTTPS, Mixed Content and Browser Trust for Ecommerce: A Decision Guide
- Cookie Consent on Owner-Managed Websites: A Practical UK Guide
- HTTPS, Mixed Content and Browser Trust for Ecommerce: A Decision Guide