Articles & Guides

Explore our latest articles covering everything from quick SEO wins to advanced technical strategies.

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Technical SEO and Website Intelligence: image weight and delivery on Ecommerce Websites

Image weight and delivery encompass file size, format choice (e.g., JPEG vs.

• 5 min read

Small ecommerce catalogue optimisation: A Before-And-After Example for Small Businesses

Assess Small ecommerce catalogue optimisation, interpret the evidence, choose a practical next action, and verify the result.

• 5 min read

SEO for Marketing Managers: schema markup for small organisations on WordPress Websites

For small business owners, correctly implementing this markup is the first step toward improving search visibility.

• 4 min read

The True Cost of performance verification after a fix: A Workflow

However, without a systematic way to confirm that the fix worked and didn't introduce new problems, this investment becomes a gamble.

• 5 min read

Third-party scripts and total blocking time: A Before-And-After Example for SME Owners

Third-party scripts and Total Blocking Time (TBT) represent a significant, often hidden, performance drain on B2B websites.

• 5 min read

Category and product-page optimisation: An Implementation Roadmap for Small Businesses

Assess Category and product-page optimisation, interpret the evidence, choose a practical next action, and verify the result.

• 5 min read

Performance verification after a fix: A Comparison for Small Businesses

Without a structured process to confirm success, these efforts remain guesswork.

• 4 min read

Hosting, caching and CDN decisions for Local Service Websites: An Implementation Roadmap

Assess Hosting, caching and CDN decisions for Local Service Websites with a usable decision framework, compare the trade-offs, and verify the chosen…

• 6 min read

SEO made simple: redirects, broken links and URL migrations on WordPress Websites

These elements form the structural backbone of your site health; mismanaging them directly harms crawlability and user navigation.

• 6 min read

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performance Articles

Layout shift and unstable page elements for B2B Service Websites: A Before-And-After Example

Layout shift and unstable page elements degrade the user experience on B2B service websites, negatively affecting Core Web Vitals scores.

Managing Third-Party Scripts for a Faster, Cleaner Website

Learn how to manage and optimize third-party scripts for faster load times and better SEO performance.

CDN Configuration: A Risk Framework for Content Sites

Understand the risk profile of different CDN configurations for content sites. This framework helps marketing managers compare performance gains against…

The True Cost of performance verification after a fix: A Workflow

However, without a systematic way to confirm that the fix worked and didn't introduce new problems, this investment becomes a gamble.

best practices Articles

How to Approach B2B service-page and resource-centre planning: A Workflow for Small Organisation Websites

For small organization websites, the complexity of B2B content can feel overwhelming, leading to wasted effort.

E-E-A-T Essentials: Capturing Readers’ Confidence

Elevate site trust and authority by mastering E-E-A-T principles for long-term SEO success.

How to Approach agency handoff and developer-ready SEO briefs: A Risk Framework for Small Businesses

This guide provides a risk framework to help you diagnose the brief, prioritize necessary fixes, and confidently manage the handoff process.

The E-E-A-T Audit Checklist: A Step-by-Step Guide to Building Unshakeable Site Authority

E-E-A-T—Expertise, Experience, Authoritativeness, and Trustworthiness—is a framework for assessing trust signals, not a pass/fail test.

content quality Articles

How to Approach building a small-business topic cluster without cannibalisation: A Decision Guide for Ecommerce Websites

For SME owners, this internal competition can dilute SEO authority and confuse search engines about your site's true expertise.

Outdated Content: Why It Matters and How to Fix It

Learn how stale content can undermine your SEO and how to fix it for better results.

Low Word Count: Why It Matters and How to Fix It

Learn how to fix low word count, keep visitors engaged, and rank higher in search results.

Finding realistic topics with limited resources: A Comparison for Small Businesses

Assess finding realistic topics with limited resources, interpret the evidence, choose a practical next action, and verify the result.

security accessibility Articles

Accessible navigation, labels and forms: A Before-And-After Example for Small Businesses

Inaccessible elements create friction, leading to higher bounce rates and lost sales, which impacts your SEO goals.

Cookie and consent experiences on Owner-Managed Websites

Cookies are small text files that websites store on your device when you visit.

How to Approach HTTPS, mixed content and browser trust: A Decision Guide for Ecommerce Websites

Assess How to Approach HTTPS, mixed content and browser trust with a usable decision framework, compare the trade-offs, and verify the chosen approach.

URL Not Using HTTPS: Why It Matters

Learn why failing to use HTTPS can harm your SEO, trust, and conversions.

user experience Articles

Above-the-fold clarity: Risk Framework for Content Sites

Above-the-fold clarity is not just an aesthetic choice; it is the mechanism by which users and search engines first assess a content page's relevance.

Missing Viewport Meta Tag: Why It Matters and How to Get It Right

Learn why adding a viewport meta tag is vital for mobile SEO.

Too Many Navigation Links: Why They Hurt More Than Help

Does your website's nav bar have link overload? Here's how to fix it.

HTML Breadcrumbs: Simple Steps to Guide Users and Improve SEO

Boost your site's user navigation and SEO with a quick guide on HTML breadcrumbs.

What to Expect in These Articles

Our articles are crafted to give you clear, practical guidance on fixing SEO issues identified in your ScanMySEO reports. Each article includes step-by-step solutions, real-world examples, quick tips for immediate improvements, and best practices to help you understand and resolve problems quickly, enhancing your website’s performance and visibility.

Guidance to Support your SEO Reports

Each ScanMySEO report identifies specific areas for improvement on your site. Our articles provide deeper explanations and detailed, step-by-step guidance on how to resolve these issues effectively. Use the articles to clarify technical recommendations, understand why fixes matter, and quickly implement solutions to enhance your SEO performance.

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