Hosting, caching and CDN costs: what small organisations actually pay for
Most small organisations do not need to buy “faster hosting”, “better caching” and a separate CDN all at once. The right spend depends on where delay and…
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Ecommerce Image Performance: Diagnose Image Weight, LCP and Delivery Problems
Slow ecommerce images are rarely a single “compress the JPEGs” problem. This guide shows how to identify whether the real issue is excessive bytes, wrong…
Small ecommerce catalogue optimisation: a practical before-and-after example
For a small catalogue, start with product discovery and data consistency—not a wholesale URL rewrite. This guide shows how to audit product pages…
Schema Markup for Small Organisations on WordPress: a Marketing Manager’s Guide
Most WordPress sites do not need “more schema”. They need accurate structured data, a clear implementation owner, and the right type for the business.…
Performance Verification After a Fix: A Practical Workflow
A performance fix is not verified by one green score. Use repeatable lab checks for immediate regressions, then field data to confirm that real users…
Third-Party Scripts and Total Blocking Time: A Before-and-After Guide for SMEs
Third-party JavaScript can make a page feel stuck during load by keeping the browser's main thread busy. Total Blocking Time (TBT) is useful for…
Category and Product Page Optimisation: A Practical SEO Roadmap for Small Businesses
Improve ecommerce category and product pages in the order that saves the most effort: make the right URLs discoverable, control filters and variants…
Performance verification after a fix: a comparison for small businesses
After changing a caching plugin, image setting or script, check the change itself, repeat comparable speed tests and try the tasks customers need. Use…
Hosting, caching and CDN decisions for local service websites: an implementation roadmap
Start with the bottleneck, not the product. For most local service websites, the right order is to measure real-user performance, identify whether delay…
Look a little deeper
One library. Different ways in.
Explore the questions behind your website findings.
3 guides
AI Search
Understand access, useful answers and how to measure AI search visits.
- AI search and AI training: understand your website’s permissions
- How to prepare your website for AI search
- How to tell whether AI search is bringing people to your website
53 guides
Best Practices
Make your pages easier to discover, understand and navigate.
- Under the hood: how ScanMySEO works
- B2B Service Pages and Resource Centres: A Planning Workflow for Small Organisations
- Google Business Profile for WordPress: setup and optimisation roadmap
- Mobile Rendering and JavaScript Discovery for Small Ecommerce Sites: A Practical Comparison
37 guides
Performance
Investigate slow pages, heavy scripts and Core Web Vitals.
- Layout Shift on B2B Service Websites: A CLS Before-and-After Example
- Hosting, Caching and CDN Decisions: A Practical Comparison for Marketing Managers
- Third-party scripts and Total Blocking Time: a false-positive guide for small businesses
- How to Verify a Website Performance Fix on a Small Organisation Site
10 guides
Content Quality
Make each page useful, distinctive and clear for your readers.
- How to Build a Small-Business Topic Cluster Without Cannibalisation
- Finding realistic content topics with limited resources: a small-business comparison
- Content Decay: How to Prioritise Refreshes Without False Positives
- How to Fix Search Intent Mismatch on a Small Business Website
5 guides
User Experience
Help people find their way and take the next step.
- Above-the-Fold Clarity: A Risk Framework for Content Sites
- Intrusive Popups: Why They Harm Your SEO and How to Tame Them
- Missing Viewport Meta Tag: Why It Matters and How to Get It Right
- Too Many Navigation Links: Why They Hurt More Than Help
8 guides
Security & Accessibility
Understand safer connections and more inclusive website experiences.
- Accessible Navigation, Labels and Forms: Before-and-After Fixes for Small Businesses
- HTTPS, Mixed Content and Browser Trust for Ecommerce: A Decision Guide
- Cookie Consent on Owner-Managed Websites: A Practical UK Guide
- HTTPS, Mixed Content and Browser Trust for Ecommerce: A Decision Guide