Articles & Guides

Explore our latest articles covering everything from quick SEO wins to advanced technical strategies.

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Discover practical SEO strategies, expert tips, and easy-to-follow guides designed to boost your site’s visibility. Turn your ScanMySEO reports into clear, actionable steps for growth.

Multiple Meta Descriptions: Why They Matter and How to Fix Them

Stop confusion and take control of your page snippets by avoiding multiple meta descriptions.

• 8 min read New!

Meta Description Length: Why Size Still Matters (and How to Get It Right)

Learn how to pick the perfect meta description length to boost clicks and visibility.

• 8 min read New!

Headings Best Practice: A Straightforward Guide to Structuring Your Pages

Learn how to use headings effectively for better SEO, clarity, and accessibility in this guide.

• 8 min read New!

The Perfect Title Tag Length: How to Prevent Rewrites and Boost Your CTR

Learn how to craft the perfect meta title to avoid Google rewrites and boost CTR.

• 8 min read New!

Resolving Duplicate Metadata: Why It Matters & How to Quickly Fix It

Learn how to quickly fix duplicate meta titles & descriptions for improved SEO & user clarity.

• 8 min read New!

Missing Meta Descriptions: Why They Matter and How to Fix Them

Discover how to add compelling meta descriptions to boost your site's CTR and user engagement.

• 8 min read New!

Missing Meta Titles: Why They Matter and How to Fix Them

Stop losing clicks! Learn how to quickly identify and fix missing meta titles with our thorough guide.

• 8 min read New!

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performance Articles

Layout shift and unstable page elements for B2B Service Websites: A Before-And-After Example

Layout shift and unstable page elements degrade the user experience on B2B service websites, negatively affecting Core Web Vitals scores.

How to Approach slow pages on limited budgets: A Decision Guide for Small Businesses

When pages load slowly, users leave, and search engines penalize the experience, making performance a critical SEO factor.

CDN Configuration: A Risk Framework for Content Sites

Understand the risk profile of different CDN configurations for content sites. This framework helps marketing managers compare performance gains against…

Third-party scripts and total blocking time: A False-Positive Guide for Small Businesses

Understanding what these scripts do and how they contribute to TBT is the first step in diagnosing performance dips.

best practices Articles

How to Approach B2B service-page and resource-centre planning: A Workflow for Small Organisation Websites

For small organization websites, the complexity of B2B content can feel overwhelming, leading to wasted effort.

How to Approach Google Business Profile setup and optimisation: A Checklist for B2B Websites

A well-optimized GBP acts as the primary digital storefront, directly influencing how potential B2B clients find the business through local search results.

Small-Business SEO: B2B service-page and resource-centre planning for Owner-Managed Websites

Owner-managers of small businesses often feel overwhelmed when trying to plan B2B service pages and resource centers for their websites.

XML sitemaps and robots directives: A Before-And-After Example for Small Businesses

For small business owners managing a WordPress site, technical SEO often feels overwhelming.

content quality Articles

How to Approach building a small-business topic cluster without cannibalisation: A Decision Guide for Ecommerce Websites

For SME owners, this internal competition can dilute SEO authority and confuse search engines about your site's true expertise.

Outdated Content: Why It Matters and How to Fix It

Learn how stale content can undermine your SEO and how to fix it for better results.

Low Word Count: Why It Matters and How to Fix It

Learn how to fix low word count, keep visitors engaged, and rank higher in search results.

Crawlability: Risk Framework for Local Service Pages

Crawlability is the fundamental ability for search engine bots to find and read your local service page content.

security accessibility Articles

Accessible navigation, labels and forms: A Before-And-After Example for Small Businesses

Inaccessible elements create friction, leading to higher bounce rates and lost sales, which impacts your SEO goals.

Cookie and consent experiences on Owner-Managed Websites

Cookies are small text files that websites store on your device when you visit.

How to Approach HTTPS, mixed content and browser trust: A Decision Guide for Ecommerce Websites

When these signals are weak or broken, they erode user trust, which in turn impacts conversion rates and organic visibility.

URL Not Using HTTPS: Why It Matters

Learn why failing to use HTTPS can harm your SEO, trust, and conversions.

user experience Articles

Above-the-fold clarity: Risk Framework for Content Sites

Above-the-fold clarity is not just an aesthetic choice; it is the mechanism by which users and search engines first assess a content page's relevance.

Too Many Navigation Links: Why They Hurt More Than Help

Does your website's nav bar have link overload? Here's how to fix it.

Intrusive Popups: Why They Harm Your SEO and How to Tame Them

A guide to avoiding intrusive popups so you don’t risk a Google penalty

Missing Viewport Meta Tag: Why It Matters and How to Get It Right

Learn why adding a viewport meta tag is vital for mobile SEO.

What to Expect in These Articles

Our articles are crafted to give you clear, practical guidance on fixing SEO issues identified in your ScanMySEO reports. Each article includes step-by-step solutions, real-world examples, quick tips for immediate improvements, and best practices to help you understand and resolve problems quickly, enhancing your website’s performance and visibility.

Guidance to Support your SEO Reports

Each ScanMySEO report identifies specific areas for improvement on your site. Our articles provide deeper explanations and detailed, step-by-step guidance on how to resolve these issues effectively. Use the articles to clarify technical recommendations, understand why fixes matter, and quickly implement solutions to enhance your SEO performance.

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